Smith Fairfield, Inc. (SFI) advises clients on a wide range of proprietary direct response marketing techniques and strategies. SFI has won numerous awards for its direct response campaigns, both for persuasive and fund-raising, as well as successfully pioneered cutting-edge communications techniques, such as developing a targeted search and web advertising campaign to increase conference registrations. Furthermore, we have a reputation for taking direct response campaigns from their inception and transforming them into giants—just ask our clients.
What sets us apart from other firms is that SFI thinks strategically and is out-of-the-box creative while, at the same time, keeping within budget to maximize results. This enables clients to increase their visibility and increase market share as well as mobilize grassroots support for an organization or cause.
SFI Techniques:
- Web and Search Advertising
- Print and Broadcast Advertising
- TV Advertising
- Direct Mail
- Outdoor Advertising
- Telemarketing, text messaging
- New Media
SFI Services:
- Strategic planning and budgeting
- Identify client’s target audience and message
- Develop the plan and schedule
- Creative and Design
- Copywriting
- Coordination of collateral, laser shop, and mail house production
- Information management and list selection
- Data analysis
Smith Fairfield, Inc. provides direct response marketing for political candidates, political action committees, party committees, membership organizations, non-profit organizations as well as to market products and services.