Smith Fairfield, Inc. (SFI) advises clients on a wide range of proprietary direct response marketing techniques and strategies. SFI has won numerous awards for its direct response campaigns, both for persuasive and fund-raising, as well as successfully pioneered cutting-edge communications techniques, such as utilizing the interactive 900 telephone number for fund-raising and lobbying purposes as well as producing e-commercials to increase conference registrations. Furthermore, we have a reputation for taking direct response programs from their infancy and transforming them into giants—just ask our clients.
What sets us apart from other firms is that SFI thinks strategically and is out-of-the-box creative while, at the same time, keeping within budget to maximizing results. This enables clients to increase their visibility and increase market share as well as mobilize grassroots support for an organization or cause.
SFI Services:
- Strategic planning and budgeting
- Identify client’s target audience and message
- Develop the plan and schedule
- Creative and Design
- Copywriting
- Coordination of collateral, laser shop and mail house production
- Information management and list selection
- Data analysis
SFI Techniques:
- Direct Mail
- E-Communication
- Outdoor Advertising
- Telemarketing
- Event Management
- Print and Broadcast Advertising
Smith Fairfield, Inc. provides direct response marketing for political candidates, political action committees, party committees, membership organizations, non-profit organizations as well as to market products and services.
